Google’s new ad model is putting landing pages under the microscope—and yes, they literally called out the login button. 🤔 This week on Closing Time, Jon MacDonald (author of Behind the Click) breaks down what the update means for digital marketers and why your landing page experience matters more than ever. TLDR: If your page isn’t relevant, navigable, and built for new visitors, your ad performance (and budget) will take a hit. 🎯 Build for relevance. 🧭 Match the message. 🚀 Guide the journe

Bots, be gone! 🚫🤖 Meet the new unsung hero of your Unbounce landing pages: Captcha. It keeps most bots and spam out, so your forms are filled with real, actionable leads. Better data quality, less noise. Ready to kick bots to the curb? Log in to Unbounce and enable Captcha on your landing pages today! #StopBots #MarketingTools #LandingPageOptimization | Unbounce

How to CREATE LANDING PAGE in Unbounce (Step by Step)

B2B marketers need to move fast. Campaigns. Experiments. Pivots. Trends. When priorities shift and deadlines loom, waiting on a dev to push a page live from your CMS just doesn’t cut it. IYKYK 🐌🐌🐌 That’s why landing page builders have become mission-critical for modern, fast-moving marketing teams. Landing page expert Tas Bober shares the key questions she uses to decide when to use a CMS vs. a landing page builder in this quick video. Where do you draw the line between the two? Let us know �