The rise and fall of Bud Light: Inside the $27 billion brand crisis
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YouTubeMichael Girdley
The rise and fall of Bud Light: Inside the $27 billion brand crisis
Bud Light wasn’t just a popular beer — it was a marketing masterpiece that once controlled nearly 20% of the U.S. beer market. But as this video shows, decades of dominance can disappear almost overnight when a company forgets who it actually serves. From Miller Lite’s early innovation to Anheuser-Busch’s billion-dollar ad empire, Bud ...
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