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Introduction to Psychographics
2:39
YouTubeKeap
Introduction to Psychographics
To learn more, read the blog post, “Why Psychographic Segmentation is More Important than Knowing Customer Demographics”: http://insft.co/28WFZmt Demographics explain basic customer information, like age, location and income. But more valuable to small business owners is studying psychographics—the goals, emotions and values that drive ...
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