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The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of

YouTubeThe Wall Street Journal

The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of

A large part of IKEA’s success stems from its policy requiring its customers to build their own furniture. Given how ubiquitous IKEA is today, it can be difficult to appreciate just how innovative some of its business practices were when they were first introduced. WSJ explores some of the strategies the Swedish company has used to become the ...

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IKEA® Official Site | Modern Home Essentials
https://www.ikea.com
SponsoredDiscover How IKEA® Can Help You Build A Beautiful And Sustainable Home. Find …
Financing · Delivery Services · Flexible Return Policy · Affordable LIving
Types: Sofas, Appliances, Mattresses, Dressers, Storage Systems, Lighting, Chairs
1900 IKEA Way, Columbus · 13 mi · (888) 888-4532