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The Psychology Behind Duolingo's Viral Mascot Strategy
How an Unhinged Owl Built One of the Internet's Strongest Brand Identities *Download our FREE Brand Strategy Toolkit:* 🔗 https://clickhubspot.com/0a30e5 A chaotic green bird threatens users, crashes events, and attends fake funerals. This isn't randomness—it's calculated brand strategy. THE STRATEGY: Duolingo's guidelines define their ...
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