7.4K views · 247 reactions | Our first ever TV advert has just had it's premiere during the break of this year's Britain's Got Talent final. If you missed it, please watch it and let us know what you think. We want to challenge the widely-held perception that dementia is an inevitable part of ageing. And that through research, it can and will be defeated. Please join us in the fightback by sharing this video with your family and friends. | Alzheimer's Research UK | Facebook
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