This is the dumbest SEO mistake being made by even the smartest marketers. They're focusing too much on keywords that drive TONS of traffic to their webpage, which makes sense because you need traffic to make sales. But just because the keyword drives traffic, doesn't mean it's driving revenue. So how do you fix this? By using a tool like Ubersuggest, it will give you a list of keywords that are the top traffic drivers, but it will also show you the cost per click next to each keyword. So go aft