310K views | Wave to your limits as you pass them by. Opt Outside with gear, clothing, classes and advice from REI Co-op. | REI | Facebook

155K views · 656 reactions | The team at REI Co-op’s onsite product testing facility (aka 'Mag Lab') are answering the question: How do sleeping bags earn their temp ratings and why does it matter? Here's a behind-the-scenes look. | REI | Facebook

372K views · 14K reactions | Join the millions who are skipping the shopping frenzy on Black Friday to #OptOutside. For the third year running, the REI co-op is closing our doors on Black Friday and paying our 12,000 employees to spend the day outside. Last year, millions of people and hundreds of organizations joined the movement. Will you #OptOutside with us? | REI | Facebook

2.1K views | REI on Reels | Facebook

20K views · 43 reactions | The Half Dome is #1 for a reason: you. Built for the trail, shaped by you. Shop the bestselling backpacking tent at REI. | REI | Facebook

A new visual identity for Wild Camping gear, videos & reviews - Paul Messner If tents, backpacks, stoves and mountains are your thing then you need to subscribe to Paul's weekly outdoor gear show on YouTube in which you'll see gear reviews and outdoor chat at 7pm every Wednesday. #LogoDesign #BrandDesign | Tim Marner