Marketing effectiveness encompasses everything from price to …
Dec 9, 2024 · There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – advertising results.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
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The 10 reasons Marks & Spencer is the Brand of the Year
Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.
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Marketing News | Marketing Week
With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
Diageo on the value of ‘future back’ thinking
Jan 3, 2025 · Mark Sandys may have spent close to 30 years at Diageo, but when he assumed the role of chief innovation officer in 2022, the first person he talked to was “relative newbie” global consumer planning director, Giles Hedger who joined in 2021. The pair spent the first three months into Sandys ...
Marks & Spencer wins Brand of the Year accolade
Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.
Festival of Marketing London October 2025
DOWNLOAD DELEGATE PACK Get your hands on the Delegate Pack and uncover why attending Festival will arm you with the knowledge and expertise to elevate your marketing game. This comprehensive pack offers an extensive overview of all things Festival, giving you the insights you need to make the most of your experience.