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SCHWARZKOPF PROFESSIONAL Discover the world of at home hair color from Schwarzkopf.

Since 1898, when chemist and pharmacist Hans Schwarzkopf opened his "color, drug, and perfume shop" in Berlin-Charlottenburg, the brand has been driven by a passion for …

Discover the vibrant world of Keratin Color®. Formulated with over 125 years of expertise so your hair looks healthy and renewed.

Schwarzkopf Keratin Blonde® is to be used on dry, not pre-washed hair. Apply pre-color serum from root to tip. Leave in as you lighten your hair. Cover clothing and put on the gloves …

Wondering what the best fall hair colors are for your complexion? Using Schwarzkopf's color guide you can find the best hair color for Summer or Winter.

Ready to level up your hair game? Start exploring now - our articles cover everything you need to know about hair care, color, and styling.

One of the greatest things about hair color is the ability to express yourself in a multitude of different ways, and nowhere is this more apparent than in those who dye their hair in bold and …

Our AR color consultation is best used with a mobile device. Just use a mobile browser.

Our Schwarzkopf experts are here to help. We have a team of licensed hair stylists that can support you with product application tips, shade matching and where to buy Schwarzkopf …