Brands who have advertised on LinkedIn say the portal's social ecosystem helps in amplifying campaigns thanks to factors like ...

Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. A recent Dentsu study, ...

The Digital Services Act (DSA) 2022 applies to all online intermediaries and platforms operating in the European Union (EU). DSA represents a major shift in how digital platforms are regulated, ...

AI has revolutionized the way we interact with digital content and AI-generated overviews are at the forefront of this ...

An insider tells TheWrap that UGC content would not be included at launch, which is slated for this fall The post ESPN Weighs ...

In response to the increased use of sophisticated artificial intelligence (“AI”) technologies capable of producing expressive ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Children are intensive users of digital tools such as artificial intelligence (AI). Generative AI – AI that can create new content such as text, images, videos and music – is becoming increasingly ...

Exciting news for Disney (DIS) fans, particularly those fond of sports as well. While the loss of Venu has been a bit of a blow, Disney is far ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

ESPN plans to add some user-generated content to its flagship streaming service, CNBC’s Alex Sherman reports. ESPN executives ...

ESPN plans to add user-generated content features in its upcoming streaming application, which will cost either $25 or $30 ...