Cruise has long favoured the brand both on and off screen, using the world’s most iconic watchmaker to signal character, status or simply his own personal taste. In Rain Man (1988), his character Charlie Babbitt wore a gold Rolex Day-Date, the kind of watch that says you’ve made it (or at least want others to think you have).

Impossible – The Final Reckoning at the 2025 Cannes Film Festival. The actor, 62, attended the premiere of the franchise's eighth film in France on Wednesday, May 14, alongside leading lady Hayley Atwell.

With his deep tan, blinding smile and He-Man haircut, Cruise surely looked the part of a kid’s favorite toy. Certainly, Cannes has proved ever eager to play with him: Even in recent years, when Cruise has moved away from auteur-driven dramas to focus almost exclusively on action films, the festival continues to find new reasons to welcome him back.