A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in The Economist/YouGov poll about the ad campaign, 12 ...

Our ancestors would mock us for asking such questions, but the modern Democratic Party's insanity necessitates it. Do you find yourself feeling offended by an otherwise tasteful advertisement ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever ...

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...

Also Sydney Sweeney, who steals the movie from them both. She plays the cursed daughter to Moore’s mom, though “plays” ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...