Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...