Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks CEO Brian Niccol said during a shareholder meeting that the company will continue to focus on diversity efforts, ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.