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Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.
A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...
A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.
The work for financial services brand Centraal Beheer is the 63rd installment of the campaign, and the first spot from TBWA\NEBOKO, following a remarkable 37-year run with DDB Unlimited.
From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult co-founder and creative maverick spills on cereal ads, CBBC chaos, and the surreal ...
New data from Ignition reveals that 82% of US ad agencies are delaying growth plans due to unpredictable cash flow and that most blame late payments and unbilled work.
Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...
We sit down with Keith Carswell, director of economic innovation and development for the City of Miami, as part of The Drum’s ...
Two years after being acquired by tech giant Globant, creative agency Gut has defied expectations by expanding rapidly while ...
The Nestle-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.
In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the ...
The Drum catches up with the Uncommon founder at D&AD, where he levels on why now is a perfectly good time to start an agency and how you might do so.
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