Interpublic Group announced a strategic partnership with technology company Aaru to integrate the company’s artifical ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...

The cracker brand’s partnership with Bad Bunny demonstrates how the CPG marketer is looking to connect with consumers around ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over ...