As traditional platforms scale back on news, LinkedIn is stepping up—offering brands, publishers, and professionals a trusted ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...