As traditional platforms scale back on news, LinkedIn is stepping up—offering brands, publishers, and professionals a trusted ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...