Articles written by Will Green ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among ...

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, ...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new ...

Capgemini has hired FleishmanHillard as its retained global comms agency. Led from London, the global account team will manage comms for the France-based tech services and consulting business across ...