Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...