Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...

LIXIL IMEA's Gita Ghaemmaghami speaks about the brand objectives, rollout and success metrics of the Heart of Your Bathroom campaign.

The PSAi is a music video-centred social media campaign that outsmarts AI with AI, teaching people how to spot fake images.

MYATA Platinum and Azza Fahmy Jewellery’s Clubhouse show how brands use design marketing to create immersive, branded ...

Retail Report reveal 65 per cent of UAE consumers use AI to inspire their shopping amongst more shop related insights.

The new website from DAMAC is integrated with metaverse capabilities, multilingual and geo-targeted features and more.

The Pepsi campaign is being rolled out globally and in Saudi Arabia, and also features Saudi Arabian Al-Ittihad footballer ...