Being the starting quarterback of one of college football ’s iconic teams comes with its perks. Simpson is taking full advantage on Wednesday, revealing a new NIL partnership with the clothing brand, ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports’ major governing ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...