Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

For the major athletic departments that plan to continue to play in the highest level of college sports, the recent House v.

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

FAYETTEVILLE, Ark. (KNWA/KFTA) — KNWA/FOX24 Razorback fans are sending in photos from the College World Series in Omaha. For ...

Some contend collective bargaining could create the structure college athletics needs, but there’s a lot of devils in those ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

The star-studded group of visitors includes a pair of uncommitted five-stars in offensive tackle Felix Ojo and EDGE Xavier ...

Steve Sarkisian's Texas signed an NIL deal with Lamborghini in August 2024. On Saturday, the Longhorns flaunted their partnership with the Italian luxury car brand by placing several different ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Clemson freshmen make CBS Sports' list of incoming players who could make an impact in the 2025 college football season: ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.