While it might not be the flashiest way to chart success, a building boom is showing that more investment is flowing into women’s sports.

The ONA Creative founder has spent the past decade driving the conversation about female athletics in popular culture.

e.l.f. has officially partnered with the National Women’s Soccer League (NWSL), becoming the league’s first-ever beauty sponsor. This groundbreaking sponsorship underscores e.l.f.’s commitment to empowering women in sports while fostering a culture of inclusivity, accessibility, and inspiration.