The NBA has always wrestled with two shadows — the love for the game and the business side of things. That duality has ...

Michael Jordan warned the NBA decades ago that pushing the "Next MJ" narrative would hurt young stars and damage the league’s ...

Michael Jordan is joining NBC Sports as a special contributor for the 2025 NBA season — not to relive his past, but to ...

Michael Jordan is returning to the NBA. Announced on Monday, the six-time NBA champion was revealed as the newest special contributor to NBC’s coverage of the league. The Naismith Basketball Hall of ...

Michael Jordan will join NBC's NBA broadcasts as a special contributor. NBC is trying to tap into the nostalgia of Jordan-era basketball. NBC is adding Michael Jordan to its NBA coverage. The network ...

The NBA desperately needs a narrative shift. Even in the midst of one of its most exciting postseasons in recent memory, the constant recycled narratives and irrational hate of the current product ...

Michael Jordan is absolutely one of the most ... playing 15 seasons in the National Basketball Association between 1984 and 2003 (with a pair of retirements mixed in) and winning six NBA ...

When basketball fans think of NBC's original run of NBA coverage, two of the first names that come to mind are Michael Jordan and Ahmad Rashad. And now that the network is back in business with the ...

Michael Jordan and a WNBA legend met. This meeting promoted unity and respect between male and female athletes. Their ...

The 2025-26 season will bring some substantial changes to how we watch NBA basketball, as the new national TV broadcast deal goes into effect and shifts rights to two new networks. That has led to an ...

To this day, Nike still has a framed letter from the league explaining that the association ... far further than the basketball court. For his role in it all, Jordan has been paid handsomely ...