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WhatsApp ads are coming, but can Meta avoid ad fatigue?
As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to meet a familiar marketing problem: the infamous ad fatigue. Can Meta monetise WhatsApp without tiring out its two billion users?
Founder Felipe Servin explains how Sati’s chat-based wallet brings noncustodial Bitcoin to WhatsApp users in emerging markets ...
Iranian officials had warned people to stop using WhatsApp, Telegram and other "location-based applications," according to a ...
But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab ...
For an easier login, Meta is now announcing Passkeys for the Facebook app, initially for iOS and Android devices of the ...
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End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...
Iranian state television has urged people to remove WhatsApp from their smart phones, alleging without specific evidence that ...
Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...
After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...
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