During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

Mascots, fans, and presenters are now recreating the viral "kiss cam" incident that took place at a Coldplay concert earlier this week.

Chris Martin issued a playful warning to concertgoers during Coldplay's latest show, following the viral kiss cam drama that stemmed from the band's prior concert earlier in the week. Coldplay performed at the Camp Randall Stadium in Wisconsin on July 19.

Andy Byron, the CEO of data tech company Astronomer, has officially resigned from his position. This follows the widespread backlash after being identified in a viral video from a Coldplay concert. The incident,

Coldplay frontman Chris Martin is joining in on the viral kiss cam couple moment. On Saturday, during the first concert since the now-infamous video was taken, Martin jokingly warned the audience that the fan cam was about to begin filming.

What began as a cozy moment between Kristin Cabot and Andy Byron, quickly turned into an oops moment after the Coldplay concert’s ‘kiss cam’ focused on the duo.

The couple appeared distinctly uncomfortable when they spotted themselves live on the big screen in front of tens of thousands

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.