Over the weekend, xAI released an updated version of the Grok iOS app with a new tool called Grok Imagine, which lets users quickly create AI images and videos. On X, excited Grok users are eagerly sharing their creations, and xAI founder Elon Musk is retweeting user posts.

Elon Musk’s Grok Imagine is facing backlash for enabling the creation of sexually explicit AI videos of celebrities, including Taylor Swift, using spicy mode.

Grok’s NSFW credentials now extend to xAI’s new image and video generator. Grok Imagine is exclusive to paying SuperGrok and Premium+ X subscribers and, as reported by TechCrunch, has a baked-in text-to-image and video feature with a number of modes that dictate its results.