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“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...
Prime Video, Apple TV+, Disney+, Netflix and Paramount+ increased their lineups of unique TV, movie and sports titles by 4,500, or 5 percent, according to Nielsen's Gracenote unit, with Netflix ...
According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to ...
Gracenote is the world leader in collecting, analysing and managing sports data for every professional sport. This data is published on any platform, in any desired format and at any time.
Latest research from Ampere Analysis says 18 to 34s pay more than any other age group for content services but are also the most likely to churn if a service fails to live up to expectations ...
Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022 ...
Vodafone Group PLC (LSE:VOD) completed the merger of its UK arm and Three UK over the weekend, creating a new business called VodafoneThree of which it owns a majority 51% stake. The FTSE 100 ...
3.36pm: UK's new defence spending pledge still too low for Nato While PM Keir Starmer only yesterday confirmed his pledge to increase defence from its current 2.33% of GDP to 2.5% by 2027 and 3% ...
Gracenote has released a report detailing how its contextual video data can support advertisers seeking ... Read More ...
The availability of streaming content across the leading global subscription video-on-demand platforms increased by 5 ...