Channel 4 has appointed Rak Patel as its chief commercial officer, a newly created role. Patel, currently head of sales for EMEA at Spotify, will join Channel 4 in January 2025.

Channel 4 has been ‘taken over’ by Yorkshire school children as part of a huge campaign to promote the new series of Educating Yorkshire, with viewers and listeners able to spot the changes from this ...

“With Educating Yorkshire returning to Channel 4, we saw a powerful opportunity to spotlight the heart of the series – the kids. From starring in the trailer and OOH to voicing audio ads for Spotify ...

Channel 4 is continuing the implementation of its “Fast Forward” digital-first strategy with the appointment of Spotify UK sales head Rak Patel to the newly created role of chief commercial ...