Unlike its earlier AI ventures that leaned heavily on external partners, like OpenAI powering advanced Siri prompts, Apple is ...

Beyond software, Apple is investing heavily in AI infrastructure. Cook told employees that 12,000 new hires were made last ...

According to a Bloomberg report, Apple is reportedly developing a new AI search AI to help users answer questions they might ...

Apple’s iPhone sales hit a June quarter record, but the company expects $1.1 billion in tariff costs this quarter.

Bloomberg’s Mark Gurman reports that Apple CEO Tim Cook recently held an all-hands meeting to rally employees around the ...

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the ...

Following the announcement of the quarterly figures, Apple's management team commented internally on problems in the AI ...

Apple Intelligence has failed to deliver on many promises, which may be why the company is forming a team to build its own version of ChatGPT.

The next Apple Watch is coming soon! These are ways for Apple to make it shine and keep up with the competition.

Apple is forming a new team to design an AI 'answer engine' with capabilities based on information gathered from the internet.

Apple is enhancing its AI initiatives with the formation of the Answers, Knowledge, and Information (AKI) team, focusing on ...

Apple, despite being among the world’s most profitable companies, has lagged behind in the AI race, with rivals like OpenAI, ...