Warner Bros. HBO Max Strategy

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Warner Bros. Discovery announces names post-split

Warner Bros. Discovery Reveals Post-Split Leadership, Company Names

Warner Bros. Discovery unveiled some key details of its upcoming separation with leadership and the names of the two new companies.

Los Angeles Times on MSN · 14h

Warner Bros. Discovery announces names post-split: Warner Bros. and Discovery Global

The venerable Burbank film and television studio properties, HBO, HBO Max streaming service and gaming properties will be part of Warner Bros. Cable networks, including TNT, CNN, HGTV, Animal Planet and Bleacher Report,

Los Angeles Magazine · 4h

Warner Bros. Discovery Releases Information on New Leadership Amidst Company’s Upcoming Split

Warner Bros. Discovery is in the process of splitting into two companies: Warner Bros. and Discovery Global, which has led to changes in leadership positions for Warner Bros. executives

TheWrap3y

Looking Back at Warner Bros.' Double-Edged HBO Max Strategy

How Warner Bros.’ HBO Max Experiment Led to Mixed Box Office Results Pro 2021 Box Office Report Card: Warner’s top execs stand by their day-and-date experiment that saw a surge in streaming ...

The Hollywood Reporter3y

HBO Max, European Originals and Warner Bros. Discovery's Strategy

Warner Bros. Discovery shared a change of strategy for its streaming business in Europe on July 4, saying that it would be “ceasing our original programming efforts for HBO Max in the ...

Uproxx3y

Warner Bros. Ends HBO Max Release Strategy In 2022 With AMC Agreement

As the pandemic raged in late 2020, Warner Bros. made the controversial announcement that it would release its entire 2021 film slate on HBO Max simultaneously with theater release dates.

Variety2y

Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy

This week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why did Warner Bros. Discovery decide to change the name? HBO, after all, remains a ...

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