YouTube announced Open Call, which will let brands broadly request sponsored content from creators who are part of the ...

2026 and 2027 are going to see two key changes in South Africa’s current TV planning landscape. The first, scheduled for ...

If you been struggling with boost your website traffic organically, then you might wanna pay close attention to the ...

Agentic AI is potentially a game-changer in the digital payments sector. So says Suzan Bulyaba Kereere, President of Global ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

Both cards already carry hefty annual fees - $695 for Amex, $550 for Chase - but the expectation is that those fees will increase with the respective refreshes. That is, the cards may offer more perks ...

The Swedish buy now/pay later provider and the San Jose, California-based payments system separately launched payment cards ...

There comes a time in every company’s existence when “a board asks the brand marketer to validate their existence,” Matt ...

Hopefully, PayPal's strategies will help drive increases ... PYPL improved how the BNPL is presented in its marketing efforts. This led to the BNPL option being selected more often.

Apart from valuable content, you need to rely a lot on your advertising strategy. This is when Pay-Per-Click (PPC) advertising comes in and when it is wielded with skill, it can elevate a rise ...