Nintendo is offering Japanese retailers a 5% margin on Switch 2 sales. The Japan-exclusive Switch 2 will launch at a lower price of ¥49,980 (around $350) to boost domestic success. Nintendo aims to ...

Nintendo outlines new partnerships it's made with retailers in an effort to protect prospective Switch 2 buyers and prevent ...

Nintendo has announced a partnership with a handful of Japan's top "flea market" sites--Mercari, Yahoo Auctions, Yahoo Flea ...

In a statement for the company, a representative told Axios “While we feel the importance of generating revenue and profit through our mobile business, our basic strategy with the business is to ...

Contrast to market leader PlayStation 5 ... multiple touchpoints and building that affinity over time.” Nintendo’s strategy is unusual enough that there were arguments in federal court ...

Nintendo Co.'s FY 2026 guidance offers a cautious outlook, with insights on supply capacity and margin trends. Click here to ...

Today, Nintendo trades at a market cap of $51.5 billion ... new initiatives outside of gaming, and management's strategy to mitigate the chance its next hardware device is a flop, it looks ...

Nintendo shares climbed 1.4% Thursday morning, marking a new 52-week high. The company unveiled the highly anticipated Nintendo Switch 2, set for release in 2025. Unlock your all-in-one trading ...

However, former Nintendo marketing leads Kit Ellis and Krysta ... get this thing,' you can start immediately with your pre-order strategy as planned, you can start to like work towards your ...

Nintendo's hanafuda cards were initially targeted at gamblers, but the company adapted its marketing strategy over time to appeal to a broader audience, including children and families.