Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

When WBD CEO David Zaslav announced the return to HBO Max on May 14, he argued the original three letters ... name change aimed to reflect a broader content mix, it unintentionally distanced ...

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

Discovery announced at a presentation Wednesday that Max will revert back to its original name ... Casey Bloys, the chairman of HBO content, explained why HBO Max is back after a two-year hiatus. " ...