The guidance follows Zuckerberg’s Q2 2025 earnings call remarks that AI updates boosted ad conversions by about 5% on ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Going viral on Facebook is the dream of many content creators, marketers, and businesses. A viral post not only increases ...

The social media giant blames an upcoming EU regulation that would require it to comply with political ads transparency rules ...

Ireland's presidential election could get a lot more interesting than expected, if Meta goes ahead with removing transparency ...

Meta Platforms will end political, electoral, social issue advertising on its platform in the European Union in early October because of the legal uncertainties due to EU rules targeting political ...

Social media giant says EU transparency regulations create untenable complexity, legal uncertainty for advertisers and ...

The European Union legislation, called the Transparency and Targeting of Political Advertising regulation and which will apply from October 10 ...

The Promotion Fix’s Samuel Scott believes putting humans back into the heart of measurement is important to help combat fraud. The column is inspired by the UK’s Barb rolling out measurement of ...

Total UK ad spend is predicted to increase by 6.8% to £45bn for 2025, with the spend rising 8% in the first quarter to reach £10.6bn, mainly down to an improved outcome for search and online display ...

Meta reports 22% YoY Q2 revenue growth, driven by ad innovations & monetization of WhatsApp and Threads. Click here to read ...

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter.