Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda ...
CNN2d
Coca-Cola leans on fancy milk to grow past soft drinks
When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...
Forbes1y
The Bitter Aftertaste Of Coca-Cola’s ‘Neutral’ Marketing Strategy
In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...