More than a decade after the commercial failure of Google Glass, Google is returning to the smart-glasses market, this time betting that advances in artificial intelligence, miniaturized hardware, and ...

At Google I/O 2026, we took a closer look at Xreal's Project Aura, one of the first Android XR smart glasses.

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...

Snap has announced a new partnership between its AR-glasses-focused subsidiary, Specs, and chipmaker Qualcomm, as the company revs up for the release of its wearable later this year. The Snapchat ...

SAN JUAN, Puerto Rico--(BUSINESS WIRE)--XR Global, Inc., (“XR Global”, “XR Casino” or "The Company"), the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc. The company said the subsidiary will provide ...

Meta is laying off of 1,500 workers in its Reality Labs division as it moves its focus from the metaverse to smart glasses with AI. Even though it lost billions on VR, the success of its Ray-Ban ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...