Seth Rogen says Apple asked him to replace his Ted Sarandos cameo in "The Studio" with their CEO, Tim Cook. Rogen declined.

Tariffs are arguably the least of Apple's problems right now, though, if you dig deeper into its historical results. A lack ...

Beyond new Apple Intelligence features, Apple is expected to deepen integration across its ecosystem, add support for more ...

Big tech CEOs do talk to each other quite often, but they don't always like each other. Mark Zuckerberg in a candid comment ...

Apple's shift from hardware to high-margin services is crucial for future growth. Read why currently I think AAPL stock is a ...

Apple (NASDAQ: AAPL) CEO Tim Cook finds himself under mounting pressure as the tech giant's shares continue their downward ...

"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.

The news comes just days after Apple revealed its big India plan to offset the impact of Trump tariffs on iPhones bound for ...

Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

Apple CEO Tim Cook can't give you any advice on how tariffs could affect iPhones after June. But expect prices to go up. Cook ...