A few months ago, I found myself walking back and forth in a denim store, six pairs of jeans draped across my arm. Picking ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

If Sydney Sweeney’s denim-clad moment could spark a political firestorm, Dana White clearly thinks it can sell out boxing’s ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Also Sydney Sweeney, who steals the movie from them both. She plays the cursed daughter to Moore’s mom, though “plays” ...

Dog whistling for eugenics. It’s Nazism. Racism. Nazi adjacent. When American Eagle’s latest ad landed like a bad curry, I ...

Better known was Bud Light’s 2023 choice of Dylan Mulvaney, a “transgender woman” (i.e. a male got up as Audrey Hepburn — ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation ...

Sydney Sweeney’s ice cream ad resurfaces amid her American Eagle drama. Here’s why Baskin-Robbins is now part of firestorm no ...

This reflexive outrage at a pretty woman who isn’t afraid to flaunt her stuff is much scarier than that group of vanilla children out to take over the world.

Piers Morgan is no stranger to controversy, however, this time he's targeted a US a-lister with a very large and devoted fanbase.