After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...