After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

If Sydney Sweeney’s denim-clad moment could spark a political firestorm, Dana White clearly thinks it can sell out boxing’s ...

Sydney Sweeney turned up the heat in a fiery red bikini, lounging effortlessly against a sunlit backdrop, but sparked ...