Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

After weeks of controversy surrounding Sydney Sweeney and her recent partnership with American Eagle, a new poll has revealed only 12% of people find the ad offensive ...

Sydney Sweeney is back on Instagram after the controversy surrounding the American Eagle ad campaign. She is currently ...

Sydney Sweeney and Halsey got handsy during a bikini ad that is now being labeled "disgusting" by fans and followers.

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

The traffic drop at American Eagle 'coincides directly with the cultural conversation surrounding the campaign,' retail-analytics firm pass_by says A window display of actress Sydney Sweeney is seen ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...