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Starbucks, Brian Niccol and Coffee Chain Needs

Insider on MSN · 3d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

CNBC on MSN · 3d

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and comparable sales in China rose.

Investopedia on MSN · 2d

Are Starbucks CEO Niccol's Moves the 'Shot of Energy' the Coffee Chain Needs?

Key Takeaways Several analysts raised their price targets for Starbucks stock after the company's earnings call Tuesday.CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore,

Starbucks to shut down all ‘Pick Up’ stores

Starbucks to close down mobile-only 'Pick Up' stores by 2026

Starbucks is shutting down its “Pick Up” store format, phasing out the mobile-order-only model by fiscal year 2026, CEO Brian Niccol announced during an earnings call this week. Niccol said the locations were no longer compatible with the Seattle-based coffee chain's plan to get "back to Starbucks.

USA Today · 1d

Starbucks to shut down all ‘Pick Up’ stores: See NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand."

MLive - GrandRapids/Muskegon… · 14h

Starbucks to close, convert dozens of locations across 20 states

Starbucks has plans to close or convert dozens of locations in 2026, USA Today reports. It’s part CEO Brian Niccol’s plan to get “back to Starbucks.” The company announced it will close or convert all its pickup-only cafes next year,

13hon MSN

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

1don MSN

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

2don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

24m

Starbucks Just Made Some Big Changes, and It’s the Most Ironic Thing Ever

There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.

4don MSN

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

4d

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

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