A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult co-founder and creative maverick spills on cereal ads, CBBC chaos, and the surreal ...

The work for financial services brand Centraal Beheer is the 63rd installment of the campaign, and the first spot from TBWA\NEBOKO, following a remarkable 37-year run with DDB Unlimited.

The Nestle-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the ...

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a sense of nostalgia, as if the viewer were flicking through a photo album ...

The Drum catches up with the Uncommon founder at D&AD, where he levels on why now is a perfectly good time to start an agency and how you might do so.

Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...

With autonomous vehicles inching closer to reality, marketers are eyeing a new opportunity: captive audiences on the move.

The holding company has purchased the ‘largest influencer marketing platform’ in the world, which holds a market share of 95% of creators worldwide.