News

In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...
Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...
Previously known as InSites Consulting, Human8 has added a wide range of other research tech, including AI-based innovation techniques, to its original specialism, online communities. The firm now ...
In London, strategic research and planning consultancy STRAT7 Incite has announced two new hires in its Health team: Tasleem Rehmatullah as a Principal and Douglas Airton as an Associate. Rehmatullah ...
Los Angeles-based CreatorIQ has launched a benchmarking suite for creator marketing performance, providing marketers with a purpose-built framework to measure impact, justify spend and drive business ...
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 ...
End-to-end engagement and retention platform CleverTap has acquired rehook.ai, which helps clients automate and track promotions, including coupons, discounts, loyalty programs and referral ...
Veteran business information company Dun & Bradstreet (D&B) has unveiled D&B ID Graph Plus, a new identity solution connecting consumer insights with comprehensive B2B2C linked data and digital intent ...
InCrowd, SHG and GlocalMind, the three healthcare research firms within Apollo Intelligence, are merging to form a new company, Konovo. The firm, which is dropping the Apollo name, says it has ...
RED C Research has appointed Ciara Reilly as its new Managing Director in Ireland, with co-founder and current MD Sinead Mooney announcing she will retire at the end of May, after 22 years with the ...
Accenture Ventures, the consulting giant's investment wing, has funnelled an unspecified amount into Aaru, an AI-powered prediction engine which simulates consumer behavior and preferences. Accenture ...
WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing ...