Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The deal, Havas' first major investment since spinning off from Vivendi, is part of a broad push by holding companies into ...

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.

Tampa-based marketing agency Spark, a specialist in travel and hospitality marketing has finalized its 2025 Travel Report, ...

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. Analysts believe this is because consumers have more ...

What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model during Google's earnings call with analysts and investors ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Greenspoon has been with Dentsu for over a decade including stints as CEO Dentsu Canada, Chief Business Officer, Dentsu ...

Snapchat built on strong results from Q3, steadily increasing its user base while beating revenue expectations, launching new creator tools and doubling the number of advertisers on its platform over ...

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google's parent ...