Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ...

While there is a risk that AI could reinforce gender stereotypes, if used correctly, it could help to identify systematic ...

Diageo is taking cues from “adjacent categories” to inform its innovation and allow it to play in new spirits occasions, says ...

Kirsten McPherson will lead Diageo’s ready-to-drink strategy in the UK, as the spirits giant looks to lean further into the ...

Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI. Is brand building a ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

“If you don’t define what good marketing looks like, somebody else in the C-suite who took an MBA in the 1980s is going to ...

Marketers agreed that EMEA’s B2B landscape has never been more complex or more human. Despite the noise around generative AI, ...

In line with Unilever’s recent focus on influencer-led content, the 150 year-old brand leant into social media to put itself ...

The former global CMO and recently departed UK CEO of McDonald’s says marketers must tie their work closely to wider business ...

The regulator’s trial used artificial intelligence to scan nearly 6,000 alcohol-related ads, finding widespread labelling ...

Despite many marketers being focused on efficiency in their campaigns, scale is actually what will drive profit, according to ...