Marketing Dive14h
Premier Protein and Exverus Unlock Social Reach On the Open Web With SeenThis
SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...
Marketing Dive16h
Buffalo Wild Wings riffs on infomercial tropes for March Madness
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
Marketing Dive16h
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the ...
Marketing Dive18h
Marketing leaders share how consumer backlash strengthened their brands
Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
Marketing Dive19h
Typeface Introduces the New AI-Native Content Lifecycle, Powered by Deeply Specialized Marketing Agents and Dynamic Brand Hub
Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...
Marketing Dive19h
Morgan Stanley’s CMO on bringing brand purpose to life through sports
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.