Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research. L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is ...

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...